CRO Services
Structured usability testing with real users to uncover confusing navigation, unclear messaging, and friction points you can't see from the inside.
There's a consistent gap between how a business owner or designer assumes visitors use their website, and how real visitors actually use it โ and that gap is exactly what usability testing exposes. Instead of guessing, we give a small group of real people (typically 5-8, which established UX research shows uncovers the large majority of usability problems) realistic tasks based on your actual customer journey โ finding a specific service, filling in an enquiry form, comparing two products โ and simply watch and record what happens, without guiding them. What comes out of this is often surprising: navigation labels that seem obvious internally but confuse first-time visitors, forms abandoned halfway because a field wasn't clear, or an entire page nobody scrolls down far enough to see. For a Chandigarh business investing seriously in paid ads or SEO, this kind of direct observation is far more reliable than internal opinions about the site, because the people testing it have no prior familiarity with your business โ exactly like a real first-time visitor arriving from a Google search or an ad click. The output is a written findings report with clear, prioritised recommendations, not just a video recording left for you to interpret yourself.
What's included
Our approach
Realistic tasks designed around your actual customer journey โ not generic questions, but the specific things real customers try to do.
5-8 participants recruited to match your real target customer profile as closely as possible.
Real users attempt the tasks while we observe, record, and note exactly where they hesitate, get confused, or give up.
Clear findings on what confused or blocked users, with recommendations ranked by how serious the impact is.
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