Link Building
We respond to journalist queries on your behalf (HARO-style platforms), positioning you as an expert source in exchange for a mention and backlink.
HARO-style platforms (Help A Reporter Out and similar services) connect journalists who need expert sources for a story with people willing to provide a quote or insight, and responding well to these queries is one of the most reliable ways to earn a genuine, high-authority backlink because the link comes from a journalist choosing to cite you as a credible source, not from asking anyone for a favour. The practical challenge is that useful queries appear constantly, across many topics and publications, and require fast, well-crafted responses to have any chance of being picked — a generic or overly self-promotional answer almost never gets used, while a specific, quotable, genuinely useful answer often does. We handle the entire mechanical side of this process: monitoring relevant queries daily across your industry, drafting expert responses that position your business credibly without reading as an obvious pitch, submitting them promptly, and following up when needed. From your side, all that's typically required is periodically sharing your genuine expertise or a specific data point when a particularly good, high-value opportunity comes up that benefits from your direct input.
What's included
Our approach
Daily monitoring of journalist queries relevant to your industry, filtered for genuine relevance and opportunity quality.
Well-crafted, specific responses positioning you as a credible source rather than an obvious pitch.
Prompt submission with appropriate follow-up where a journalist needs more detail or clarification.
Following up and tracking which pitches result in real coverage, links, and measurable authority growth.
Is this for you?
Also under Link Building
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